Types of PPC Campaigns
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Description
Search Ads: Appear at the top or bottom of search engine results pages (SERPs) when a user searches for a keyword relevant to the ad.
Display Ads: Visual banners or images shown on websites within a specific ad network (like Google Display Network).
Shopping Ads: Ads that show product images, prices, and store information, typically in response to product-related searches.
Video Ads: These can appear before, during, or after videos on platforms like YouTube (often through Google Ads).
Remarketing Ads: Target users who have visited your site before but didn’t convert, encouraging them to come back and complete the desired action.
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