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Without a concrete evaluation of the current scenario, sales merchandisers may not gauge the way ahead for their businesses. A data-driven approach to...
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Point of Sale Materials is advertising materials used by brands to convey their message or communicate information to the consumers at the point of sa...
Everyone in the economy uses fast Moving Consumer Goods (FMCG) products. Being smartly priced and packaged, they offer great convenience to the consum...
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The traditional approach to conducting stock audits involves studying store revenues as the primary success metric to figure out what’s working and wh...
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Every market system operates on certain pricing strategies which the retailers are bound to follow. These strategies set definite guidelines and price...
