Get Best Guide To Know About POSM And Its Types
30/07/2021 Other Services
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Description
Point of Sale Materials is advertising materials used by brands to convey their message or communicate information to the consumers at the point of sale. It is usually adopted by the ‘Below the Line’ or BTL marketing campaigns. BTL marketing focuses and targets a specific segment of people- for instance, dropping leaflets in a particular area or putting up a banner at the bus stop.
Website: https://www.ppms.in/blog/posm-pop-pos-meaning-definition-full-form-types/
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Rohit Dwivedi
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