26/06/2025 Technology
The role of a packaging designer goes far beyond making things look pretty. It’s about balancing form and function, understanding user psychology, and creating visual cues that make products irresistible. A skilled packaging designer crafts experiences that communicate brand values, attract attention, and compel purchase — often in under three seconds. They consider structure, sustainability, and shelf impact, all while ensuring the design aligns with modern consumer expectations.
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