Key Metrics in PPC
04/04/2025 Computers - Hardware
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Description
CPC (Cost-Per-Click): How much you pay each time someone clicks your ad.
CTR (Click-Through Rate): The percentage of people who click your ad after seeing it (CTR = clicks ÷ impressions).
Conversion Rate: The percentage of users who complete a desired action (like purchasing something) after clicking on the ad.
CPA (Cost-Per-Action): The cost you incur when a user completes a specific action (such as a sale or form submission).
Quality Score: A rating given by search engines like Google based on the relevance of your ad, keyword, and landing page to the user’s search query.
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