The distribution strategy or strategies you choose to implement will determine how much time and money you spend in one cycle. It will directly impact...
Without a concrete evaluation of the current scenario, sales merchandisers may not gauge the way ahead for their businesses. A data-driven approach to...
Point of Sale Materials is advertising materials used by brands to convey their message or communicate information to the consumers at the point of sa...
Everyone in the economy uses fast Moving Consumer Goods (FMCG) products. Being smartly priced and packaged, they offer great convenience to the consum...
The traditional approach to conducting stock audits involves studying store revenues as the primary success metric to figure out what’s working and wh...
Every market system operates on certain pricing strategies which the retailers are bound to follow. These strategies set definite guidelines and price...
Every day new online retail stores are created, and customers know that they have more options to pick, choose, and refuse. Proving that though brand ...
Retailers practice merchandising in India by employing dynamic and innovative techniques, promoting products and driving sales. All visual merchandisi...
A retail store display or a retail display refers to product promotion in a retail store. Products promoted in POP displays, window displays, shelves,...
Managing field tracking is a vital part of a successful online business. Also, in today’s fast-moving world, it is difficult to keep a check on everyo...
