Dive Brief Nike launches brand with Kim Kardashian's Skims
21/02/2025 Computer - IT - Webs
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Description
Nike’s partnership with Skims builds on a yearslong effort to connect more deeply with female shoppers. In the past, that’s included improving its sneaker assortment for women and simplifying its leggings and bra offerings, among other efforts. Now, it includes tapping into the power of Kim Kardashian.
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