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“Our various platforms — juices, spreads and sparkling — all have different creative needs so we are making this strategic shift away from working wit...
E.l.f. Cosmetics is making over the iconic telenovela genre with “Descubre e.l.f.ecto.” The content push lands on the tails of the brand’s entrance in...
A digital marketing strategy involves using electronic channels to reach customers with products and services. This sums up the digital marketing defi...
While Super Bowl LIX was a winner for women-focused ads by Nike, the NFL and Dove, the big game was missing the “creative freshness and epic fun” that...
Nike’s partnership with Skims builds on a yearslong effort to connect more deeply with female shoppers. In the past, that’s included improving its sne...
At a glance, The Trade Desk’s Q4 revenue haul wasn’t too shabby, up 22% YoY to $741 million. That figure still fell sharply short of internal estimate...
Etsy does not want to compete in “the race to the bottom” through low prices and fast delivery, Silverman said. The company is instead focusing on per...
Maker’s Mark is appealing to hard work and passion in its new global campaign. “Perfectly Unreasonable” is a sprawling effort which praises what one w...
In September 2024, who would have thought that, in just six months, bulls would vanish from the street and bears would rule. But the fact is that mark...
AI adoption has skyrocketed over the past years as businesses and individuals increasingly integrate AI-powered tools into everyday life.
