Why your Facebook Ads Performance Might be Declining
14/06/2021 Other Services
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If you’re reading this article, chances are either you haven’t been able to diagnose the reason for declining Facebook Ads performance or planning ahead.
All you know is that showing an ad 10 times over and still not getting favourable response means you need to take an action. Do you need to update your ads? Or you need to come up with new targeting audience? Maybe try a new value proposition?
Let’s start with a basic pro tip:
If there is a sudden unexpected drop in your ad performance, always start by checking if your Facebook pixels and events are firing correctly.
Sometimes web development teams forget to place them back in their place during a website update. That’s why it’s recommended to use Google Tag Manager for setting up Facebook pixel and conversions
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