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On the other hand, personal branding is becoming increasingly important in many facets of our lives.

The growth of personal branding has been relatively recent. Personal branding was once thought to be best left to sports, models, and Hollywood superstars. We believed that only prominent celebrities like Schwarzenegger, Trump, Merkel, Bruce Lee, Jennifer Lopez, and Kim Kardashian deserved to have a personal brand. So, how about you? What about the rest of us? Believe it or not, every one of us has a distinct identity. Any online presence, be it social media or otherwise, establishes our brand. We share bonds with our loved ones, close friends, and coworkers. “Your brand is what other people say about you when you’re not in the room,” Jeff Bezos famously stated but why is personal branding important?

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