Why is SEO important for Small Businesses Educert Global

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The era of digital transformation has proven fruitful for many companies, especially small businesses. Earlier businesses had to rely on traditional marketing techniques where people used to run from one corner to another to get an audience and develop a customer base. But now things have changed. The digital revolution has given birth to techniques like digital marketing where showcasing the product via computer on the internet has become easy. Now people can showcase their products and services to the whole world with just a few clicks. Also, the target audience is not limited to any geographical boundaries. Because of digital marketing, the operational cost of the businesses is also lowered.

What is SEO?

One of the best techniques of digital marketing is SEO which stands for search engine optimization. It is the technique of improving the visibility of a website on a search engine. By targeting the trending and associated keywords, the rank of the website can improve tremendously. According to research, 75% of people who surf the internet do not scroll to the second page of the search engine. The maximum clicks are on the top three websites. With a high number of clicks, the chances of converting the leads also improve. The ranking of the website is improved by creating as many backlinks as possible. It makes your business reach a new height of success. SEO for small businesses can prove to be a boon.