Why Fashion Research is Important for Fashion Designer
14/10/2021 Education - Training
Price: 100000.00 ₹
Description
It is often assumed that Fashion designing is a creative process and thus does not need much mental work or research. This notion is completely false. Creativity is incomplete without research. Research is that component which makes any brand successful. The fashion industry is a research intensive industry where innovation and experimentation are combined with research to craft the best design. Research, in the fashion industry is needed for many purposes. The broadest research is required for the in depth knowledge of market. Understanding the business environment is critical to make well thought through predictions of future trends. Any fashion entity can only survive in the industry if he/she can understand and study the market and its demands.
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