20/10/2021 Business Opportunities, Franchise
"Great channel partners are relationship builders who provide value and help their customers win."
• Experience of bad dealers: When they were meeting various dealers/distributors to bring their products to the market. So since the product is new, the dealers demanded the first lot of samples for free from them, or they would say that first, you supply the product to us, we deliver it to the counters in our network, then if your product is sold, you will get paid. They started making demands that could not be met and they were unreliable. They had many such bad experiences.
• What kind of market growth dealer is needed? : Dealers are important components of the market. But dealers who work to distribute products of big brands or who are already established are never of any use to the manufacturer of the new product. Find a dealer who will try his best to promote your new product in the market and will get a good margin in return. Such a dealer is called a market growth dealer.
• Advice for launching a new product: If you have a quality new product and you want to launch it effectively in the market, you need to create a very niche and separate marketing channel. It has become very difficult to establish and develop your product in the market through traditional channels or established dealers.
• Model Development: New brands cannot go through the channels through which the products of big brands go to the market. For this, you have to create the right product launch model or market entry model.
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450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai, Maharashtra 400065.
www.franchisebirbal.com
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