A consumer or customer complaint is “an expression of dissatisfaction on a consumer’s behalf to a responsible party or business.”
There can be numerous ways in which a complaint can be reported like – Face to face complaints discussion, over the phone complaints, social media reviews, emails and more. A CRM software provides various automated tracking facilities for customer management to help identify and resolve customer issues faster.
Benefits of Customer complaints
-Identify the gaps in your services
-Build Customer Loyalty
-Internal Training
-Gives the secrets of competitors