Why are buyer personas important for business

24/12/2021 Computer - IT - Webs

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Buyer personas help you better understand your potential and existing customers. You'll learn more about their demographics, shopping patterns, favorite methods of shopping, likes and dislikes, pain areas and issues, and more. Your buyer personas will alter as your company develops and evolves. Make sure to revisit and update your buyer personas at least once a year. In the process, you can even find new personas!

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