Whats the difference between marketing automation and email marketing
01/10/2024 Computer - IT - Webs
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Description
To improve the impact of your digital marketing plan, you need to understand the differences between email marketing and marketing automation. The primary goals of email marketing are to follow up with leads, increase conversions, and send personalized communications straight to your audience's inbox. It's an easy to understand unique strategy to increase engagement and support.
On the other hand, marketing automation relates to a wider range of tools and techniques that improve and automate marketing processes, such as email marketing. By automating the management of many marketing channels, such as social media, websites, and ads, it helps organizations save time while offering customized content on a large scale.
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