Impulse buying, which occurs at the checkout counters and critical aisles, can greatly increase revenue, but it is seldom that independent stores will have these zones planned in a strategic way. Without proper guidance, placements of these zones are often random and ineffective. A Grocery Mart Franchise is marketing-oriented and employs data-backed layouts to position snacks, essentials, and micro-needs products for maximum conversions. With GFresh providing planograms and visual merchandising support.