What is the Difference Between ATL and BTL Marketing
30/04/2025 Education - Training
Price: Free
Description
ATL (Above The Line) marketing focuses on mass media channels like TV, radio, and newspapers to reach a wide audience. In contrast, BTL (Below The Line) marketing targets specific groups using methods like direct mail, events, or in-store promotions. While ATL builds brand awareness, BTL drives personalized engagement and conversions.
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