What is Search Engine Optimization SEO and How Does It Work

The science of enhancing a website to make it more visible when people search for goods or services is known as search engine optimization. The likelihood that a brand will attract business increases with a website's search engine presence.

The positioning of a website on search engine results pages, also known as its ranking, is a typical metric for determining website visibility (SERPs). And since the first page is where users are most likely to pay attention, businesses constantly compete for it.
For instance, Google's SERPs frequently have advertisements at the top of the page. Businesses are prepared to pay for these positions to guarantee their appearance on the top page. Regular search listings, often known as organic search results by marketers and search engines, appear after advertisements. The goal of the SEO procedure is to improve a company's organic search rankings and increase organic search traffic to the website. This makes it possible for data marketers to distinguish between traffic from organic search and traffic from other channels, such as paid search, social media, referrals, and direct.

Now that the methods of search engine optimization have been clarified, we can discuss the many types of SEO.
On-page SEO (on-site SEO)
Off-page SEO (off-site SEO)
Technical SEO.