What is lead magnet
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What is lead magnet ?
A lead magnet is a valuable offer or incentive — usually a content download, demo, or free trial — behind a post-click landing page. In other words, a lead magnet is a free giveaways that entice a stranger to hand over his/her email address in exchange for something. For example, a lead magnet can be an trial subscriptions, samples , demo , ebook etc. Marketers use lead magnets to create sales leads. it plays a vital role in developing a Customer Value Optimization system. The Lead Magnet is at the top of the Customer Value Optimization funnel and is the primary driver of targeted leads in a Customer Value Optimization system.
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