What Is Generative Engine Optimization GEO Why It Is Important for SEO

Learn what Generative Engine Optimization (GEO) is, how it differs from SEO, and proven strategies to rank in AI-powered search engines like ChatGPT & SGE.

Introduction
Search engines are advancing and so is SEO. With AI-driven platforms such as Google Search Generative Experience (SGE), ChatGPT, Perplexity, and Gemini influencing how users receive information, marketers are confronted with a new challenge: How can you ensure your content remains visible in this AI-centric environment?
This is where Generative Engine Optimization (GEO) becomes relevant. Consider GEO as the contemporary enhancement to SEO designed not only for conventional search rankings but also for ensuring your content is cited directly in AI-generated responses. In this blog, we will delve into what GEO entails, its significance, and how to apply it for optimal results