What Is Customer Relationship Management | SalesBabu CRM

Customer relationship management is a business strategic tool which helps in developing great relations with your customers. The prime factor here is customer satisfaction. CRM is a process where a company with the aid of technology, sales team, marketing and various other methods, interact with its customers. This interaction is vital to have feedback, to earn leads and to develop business relationship which can be nurtured over several years, also to have strong product base.

The term CRM is not a new term but yes, the significance has increased many folds in today’s scenario. It has now become more professional, technology driven and practical in its approach. Its whole and sole focus is on customer needs. Today, companies are expanding and exploring new markets and their customer base is increasing and becoming more versatile. By going global they are facing cultural and regional issues, they have to adapt new strategies and methods to understand their customers in different regions while accomplishing their aim of serving new customers better.