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In the age of hyperconnectivity and omnichannel sales, consistency is primal. Technology provides new opportunities to connect with customers who increasingly expect a conversational style of interaction across channels. Today, retailers are adopting a more omnichannel kind of approach in order to integrate web and in-store experiences in a seamless way. To make this happen, they must drive more values from product information management initiatives to succeed in delivering unified retail commerce experiences for customers.

Read More: https://www.mindstask.com/en/what-challenges-does-a-pim-system-solve-for-retailers/

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