What are Unregistered Trademarks Know how to protect them

Unregistered trademarks are symbols, names, or logos used by a business to identify and distinguish its products or services that are not officially registered with the relevant government authority. Despite not having formal registration, these trademarks can still receive legal protection under common law, particularly if they have been used extensively and have acquired distinctiveness in the marketplace. To protect an unregistered trademark, businesses should consistently use the mark in commerce, maintain thorough records of its use, and actively monitor and enforce their rights against any potential infringement. This can involve issuing cease and desist letters to infringers and, if necessary, pursuing legal action to prove ownership and the mark's established reputation.

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