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Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands that have unlimited resources to spend. By focusing on specific local-SEO to-dos, you can neutralize the advantage of bigger brands that routinely optimize for broader keywords and rely on brand recognition, instead of value propositions, to bring in traffic.

1. Create a Google My Business Account
2. Get Regular Reviews from Happy Customers
3. Optimize for Voice Search
4. Create Content Based on Local News Stories or Events
5. Optimize Your Website for Mobile
6. Hone in on Local Keywords
7. Use Location Pages or a Location-Specific “About Us” Page
8. Take Advantage of Online Business Directories
9. Focus on Link Signals (Get High-Quality Backlinks)
10. Create a Dedicated Webpage for Each Product/Service You Offer
11. Claim and optimize your GMB listing
12. Keep mobile in mind
13. Make the most of social listening

These are the essentials on how to take your local SEO efforts to the next level. Keep in mind that your local SEO Services efforts can span across various locations. And you can even apply these ideas in your SEO for multiple locations if you’re targeting more than one area. So make the most of them to enhance your online visibility in local searches and grow your business.

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