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Starting your own business means you need to market it. But with so many social media platforms and strategies to choose from, how do you know which one will work best for your brand? There are plenty of essential tips and tricks you can use to create a successful social media advertising strategy.

1 Determine Your Brand's Audience
2 Choose the Right Social Media Platform
3 Be Genuine
4 Keep Testing
5 Go Further With Paid Advertising

It is a good idea to maintain your social media accounts regularly. This will help you keep up with the latest trends, as well as show your followers that you're actively using social media and in touch with their needs and wants.

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