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Consumers’ shopping behaviours are changing, and to stand out, brands need to create ‘curated content’ at scale and smoothen the discovery-to-purchase experience to keep them hooked and loyal. Among the key technologies driving this change are computer vision and AI, which can enable visual search and recommendations across the buying journey. Visual AI not only complements the existing text-based search or rule-based recommendations, but also delivers faster, more accurate results, and far better engaging user experiences.

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