Video Marketing Is Important On Social Media

Video Marketing Is Important On Social Media

In an era of YouTube, Livestreams, Instagram, Facebook, Whatsapp, webinars, and LinkedIn, it is clear that video marketing is significant on social media. Content marketers have identified several advantages of video promotion in their social marketing strategy. Video marketing can give an important lead for boosting customer engagement. Video marketing is a strategy to reach the targeted audience and promote a service, brand, or product using video content. What could be the best benefits of using video marketing on social media in 2022?

The content available must be optimized to its maximum potential, striking the exact balance to reach the target audience, and catch their attention. Businesses using video marketing efficiently can drive sales and conversions. A poor video marketing strategy on social media can be devastating for organizations. It can leave the clients seeing the brand as untrustworthy causing them to turn to competitors. Video software must be wisely selected to have a successful video marketing drive.

Video Gets More Exposure - If a customer visits any social media marketing platform, there are very high chances of getting video content within the first 10 seconds. Video content performs best with most algorithms, based on the fact that it captures the attention of the customer for longer. Videos on Instagram generate more engagement than any other content platform; tweets with video can have 10x more views.

Growing Popularity Across All Channels - Recent research shows that 54% of the clients are keener to watch video content from the brands they love. Today, video has gained popularity across every platform from Facebook to LinkedIn. Earlier, consumers were spending about 6 hours and 48 minutes viewing online videos in a week which increased 59% more in 2016.

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