UX design raised the Banking App Rating from 28 to 47 in Six Months
29/11/2022 Technology
Price: 49.00 ₹
Description
The BOJ initial app’s Google Play rating was 2.8 stars out of 5. People were excessively complaining about its complexity, outdated look, and overall inconvenience. If we take a look at the user reviews we have saved from Google Play, we see that users share their frustration with words like “PLZ update it to a totally new one” or “remove it forever.” “Better to keep users from a heart attack while using it” or “Soo baad. If there is less than one star I will choose it.”
It took six months for the Bank of Jordan’s mobile banking app to go from a 2.8 to a 4.7-star rating on Google Play. In a step-by-step UX case study, we guide you through this unique digital transformation that completely changed the way so many people view their banking.
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