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The application of digital technologies and innovation to business models to form new differentiating business capabilities, as we apply it in today’s economy, is digital marketing. An effective marketing strategy and a great website complement each other. It is the centre of every online activity that you conduct. Regardless of whether the personal front or business, you want to create a great first impression.
You can’t treat your website differently, after all in today’s economy it your store front. Have you ever been on a webpage and stayed on that site longer than you had planned, simply because its design and layout were enchanting? That’s what your website ought to be like, that panache and finesse to pique the attention of visitor, even woo them to your door step. If a customer is not impressed with your website design and presentation, (your persona) you have lost a potential customer.

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96860 73073

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