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The truth of the matter is that we people are visual animals and it turns out to be simpler for us to remember an image than it is to remember words. Indeed, even our exploration asserted that our memories are enacted the second we see images rather than hearing words. This is the motivation behind the appearance of a brand by its logo. Fanciful uses of mnemonic techniques to improve memory help us review a brand by its logo. Remember when you see an old photograph and at that very second you dive deep into contemplation and review the memories related to it. The crazier the image, the simpler it is for you to review it.

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