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Performance marketing is a results-focused advertising strategy where businesses pay only for measurable outcomes, such as clicks, leads, or sales. It leverages platforms like search ads, social media, affiliate programs, and email campaigns, emphasizing metrics like Cost Per Click (CPC) and Return on Ad Spend (ROAS) to maximize efficiency and scalability. This approach allows for precise audience targeting and real-time performance tracking. While cost-effective and data-driven, success requires continuous optimization, addressing challenges like competition and ad fatigue with clear goals, A/B testing, and data-informed refinements.
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Performance marketing is a results-focused advertising strategy where businesses pay only for measurable outcomes, such as clicks, leads, or sales. It...
As a performance marketing expert in Kolkata, Mayank Saraf helps businesses achieve real, measurable results. His strategies focus on actions like cli...
MakeOlix Consulting ranks among the best performance marketing agencies, offering measurable ROI and tailored strategies that fuel brand visibility an...
Performance marketing is often associated with driving conversions—but it’s not just about the final sale. True success lies in optimizing every stage...
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