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Performance marketing is a results-focused advertising strategy where businesses pay only for measurable outcomes, such as clicks, leads, or sales. It leverages platforms like search ads, social media, affiliate programs, and email campaigns, emphasizing metrics like Cost Per Click (CPC) and Return on Ad Spend (ROAS) to maximize efficiency and scalability. This approach allows for precise audience targeting and real-time performance tracking. While cost-effective and data-driven, success requires continuous optimization, addressing challenges like competition and ad fatigue with clear goals, A/B testing, and data-informed refinements.
For More Information: https://aqvamarketing.com/performance-marketing/

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