23/03/2023 Marketing
United Kingdom OTT media services market is anticipated to be driven by shifting consumer trend towards streaming services from paid TV and increasing varieties of content with new information. Technology is playing an important role in increasing the importance of over-the-top (OTT) services throughout the country. Cloud-based streaming services, support for live content with Video-on-demand (VOD), a large content data base, zero-buffering, adaptive bitrate streaming, and intuitive content discovery make over-the-top (OTT) systems simple to use.
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