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A travel agency CRM is customer relationship management software custom-made to suit the requirements of travel businesses. Even though traditional CRM systems are generic, a CRM for a travel agency has, by default, features designed to manage complexities involved in the industry—such as bookings, customer preferences, communications, and itineraries. A CRM in a travel agency will allow agencies to provide personalized experiences, better satisfying their customers and helping them in business growth by centralizing customer data and automatizing routine tasks.
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