03/04/2024 Technology
A transactional SMS solution is a communication tool utilized by businesses to deliver critical, time-sensitive information to their customers via text messages. Unlike promotional messages, which are typically used for marketing purposes, transactional SMS messages are triggered by specific customer actions or transactions, such as account notifications, order confirmations, appointment reminders, OTP (One-Time Password) verifications, and delivery updates. These messages play a vital role in enhancing customer engagement, improving operational efficiency, and ensuring a seamless customer experience.
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