Topical Authority What Is It amp How Does It Work Mslive

Unless you’ve been living in a cave for the last couple of years, you’ve probably heard the term “topical authority” used a heck of a lot in the SEO community.

But what is topical authority? What does it mean, and how does it work?

Given how much SEOs discuss it, you probably realize that topical authority is pretty vital to your site’s rankings—and you’d be right.

When you have topical authority, you prove to search engines and users that your website is the place to learn about a particular subject. You cover every facet of a topic in-depth, and, in return, Google rewards you with better rankings.

If you want to become the authority in your industry, I’m here to help. In this article, we’ll cover everything you need to know about topical authority, what it is, how it works, and what you can do to build it.

Ready to increase your authority? Then let’s begin.

The Basics of Topical Authority

No one has a definitive definition of topical authority — that’s because Google hasn’t given one. With that said, in the SEO community, it’s commonly referred to as a measure of your site’s expertise on a given subject. The more high-quality content you have on a topic, the better your topical authority.

If you have strong topical authority, Google will rank your content on that topic higher than a website with weaker topical authority.

Let’s take this site as an example. Because I’ve been writing about SEO and digital marketing for over a decade, I like to think I’ve developed strong topical authority on the subjects. That means when I write a new post on local SEO link building, it will rank quickly and rank higher than established articles on sites with a smaller content footprint or that don’t regularly talk about digital marketing topics.

How Does Topical Authority Help Build Your Marketing Strategy?

Achieving topical authority is great for your SEO, but it can also help you achieve broader marketing goals. Here’s what it can do for your website.

More organic traffic

One of the best things about having topical authority is that it ensures more potential customers head to your website instead of your competitors. That’s because better topical authority means higher Google rankings and higher rankings means more traffic.

More backlinks to your website

When you make yourself a topical authority on a subject, you also make it much more likely that other websites will link to your content. The reason for this is partly because you’re seen as the expert on that topic, but also because you rank higher. So when someone searches for a website to cite, you’ll be high on the list.

Increased brand reputation

Consumers trust experts. And if your website appears at the top of every search result related to a particular topic, you’re naturally going to be considered an expert. When you’re considered an expert you get a huge increase in brand reputation, which can result in more loyal customers and better opportunities for your company.

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