16/03/2023 Technology
There are several million apps across iOS and Android stores and only a few thousand can truly be considered as successful if you consider the consistent growth, popularity and user loyalty. A vast majority of apps just fail to make enough to sustain as a business.
Why there is such a wide gap between the successful and Why Mobile Apps Fail? Don’t assume all successful apps belong to the technology giants and leading business brands.
Yes, too many apps just fail because of the lack of a proper app launch strategy. The launching of the app rather should be considered as the most important marketing event.
Your marketing efforts should we well calculated prior to this app launch date. The entire marketing effort around the launch event should be divided into three broad categories, respectively, pre-launch, launch and post-launch campaign.
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