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What is Digital Marketing?
Digital marketing refers to any strategy that leverages digital channels to engage and connect with a specific audience. It encompasses various techniques such as search engine optimization (SEO), pay-per-click (PPC) advertising, email campaigns, content marketing, and social media promotion.
The core objective of digital marketing is to enhance brand visibility, attract website traffic, generate leads, and drive sales. As the digital landscape continues to evolve, businesses that stay updated with emerging trends and technological advancements gain a competitive edge in the online marketplace.

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