Theoretical Backbone for the Change

25/04/2022 Business Opportunities, Franchise

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Briefly stated FIRO theory identifies three basic needs that all human beings share: the need to feel significant, competent, and likable. When people interact with each other, they seek the right amount of inclusion, control, and openness so that they can feel good about themselves. FIRO theory creates an understanding of those needs by putting them into three basic levels that interact with one another. These are Behavior, Feelings, and Self-Concept. FIRO also clearly shows that Self-Concept drives Feelings, that Feelings drive Behavior, and that Behavior drives results.

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