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The E-commerce sector had taken the world by storm way before the pandemic and the lockdown restricting retail has only added to it. While FMCG products and clothing were already widely accessible online, jewellery makers too have started investing in websites instead of brick-and-mortar stores. Several trusted brands like tbz have a plethora of designs to browse through and buy off their website and social media pages. Now if a consumer is looking for a simple yet elegant diamond ring or a gold chain, they can simply procure it with a click.

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