09/08/2023 Computer - IT - Webs
In channel sales, a company sells its goods and services through third-party partners.
A channel partner is a company that distributes and sells a manufacturer's product. Channel partners will include resellers, affiliate partners, distributors, value-added providers, resellers, affiliate partners, and independent retailers -- basically, anyone who doesn't work directly for your company.
Channel Sales Pros
-Customer Success
-Rapid Testing and Experimentation
-Increased Efficiency
-Trust onto Channel Partner
-Prioritize Channel Manager
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