The Ultimate Guide to Channel Sales
17/01/2023 Computer - IT - Webs
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Description
In channel sales, a company sells its goods and services through third-party partners.
A channel partner is a company that distributes and sells a manufacturer’s product. Channel partners will include resellers, affiliate partners, distributors, value-added providers, resellers, affiliate partners, and independent retailers — basically, anyone who doesn’t work directly for your company.
The process of finding partners is almost similar to finding prospects: First, your company needs to define what an “ideal partner” actually looks like. Let’s take a look at some of the points that your company should look for.
-Similar Sales Process
-High Technical Expertise
-Aligned With Your Market
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Shashi Saurav
Individual
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