The Psychology of Visual Merchandising
12/10/2023 Other Services
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Description
Visually, product sales are all about crafting customer perceptions that fit your brand. Cues like brand colors and layouts influence how your customers feel about your brand. For example, an eCommerce brand targeting young women tends to use shades of pink with neatly organized web pages.
Color psychology can also help you position your brand in a new light and align your layout to impact your customers’ purchase decisions. For example, a red ‘Sale’ sign can incentivize customers to purchase items from their wishlist.
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