The Complete Guide to Channel Sales

In channel sales, firms sell their product through intermediaries. These intermediaries can be called by many names in different contexts like partners, dealers, distributors, brokers, resellers, agents, affiliates, etc. This business strategy is also called indirect selling.
Implement a Channel Sales Strategy
1. Create clear policies and guidelines- Always create clear policies and guidelines so that there is no confusion between your company and your partners.
2. Find the right match- Spending time in qualifying, and understanding partners. The wrong partners will always consume lots of valuable time and resources.So always focus on quality over quantity.
3. Invest in enablement and training- Develop comprehensive training schedules and programs so that partners know your goods in a good manner. Always be ready to answer the questions of your third-party partner.