SUSTAINABLE PACKAGING Are brands willing to go the extra mile
28/09/2023 Other Services
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Description
Just because your brand has the right product, demographic, and target segments don’t mean consumers will adopt it. They want to feel good about their purchases — nearly 44% of shoppers won’t buy a product if the packaging is considered environmentally harmful.
If you are looking to use sustainable packaging as a way to reduce your carbon footprint and carbon emissions, a switch to biodegradable plastics and bioplastics may not yield desired results. Why? Because sustainability is not a one-size-fits-all solution. It is time to reimagine sustainability through new material research and design innovation relevant to your product, target consumers, and region.
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