SUSTAINABLE PACKAGING Are brands willing to go the extra mile

The world has moved on from replacing plastic and eliminating single-use plastics. Eco-conscious consumers hold brands accountable. ‘Better for me, better for the planet’ is the new mandate — making sustainable packaging a necessity and not a choice.Just because your brand has the right product, demographic, and target segments don’t mean consumers will adopt it. They want to feel good about their purchases — nearly 44% of shoppers won’t buy a product if the packaging is considered environmentally harmful.

If you are looking to use sustainable packaging as a way to reduce your carbon footprint and carbon emissions, a switch to biodegradable plastics and bioplastics may not yield desired results. Why? Because sustainability is not a one-size-fits-all solution. It is time to reimagine sustainability through new material research and design innovation relevant to your product, target consumers, and region.