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Success Story of Sugar Cosmetics: A Cult-Favorite Makeup Brand That Has Braved the COVID Storm, The creation of Beauty is an art! And the creators of the premium beauty brand SUGAR are an IIM Ahmedabad alumni Vineeta Singh and Kaushik Mukherjee. At a time when the market was dominated by major players such as Lakmé, L’Oréal, and MAC Cosmetics, in 2012 SUGAR was introduced. The aim was to provide a more compatible and affordable range that is suited for the Indian complexion.

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