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An alternative option might be to run your own social media optimization company. Many companies prefer to do this internally and remain in complete control. However, this requires experience and skill, and it is more likely that larger companies will have their own brand marketing teams.

Small businesses and sole traders will greatly benefit from delegating this responsibility to an agency because it takes a lot of time, effort, and creativity, and employees may find themselves very vulnerable. It is clear why many companies outsource their social media marketing to achieve their social media goals.

However, no one knows your business better than you, and in the end, the decision is yours! There are many things to consider. Therefore, in this article, we have included some basic information to help you make this important decision.

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