Significance of Email and Email Marketing

Extensive use of emails.

There are 3 billion email users, and that number is projected to increase to 4 billion by 2022. There is no doubt that half of the world population uses email, and it is a good opportunity to include email marketing in the overall promotional strategy.

Emails are sent on a daily basis in large numbers.
The number of emails sent and received per day has increased from 2 million in 2017 to 5 billion by 2022. It is no secret that over a period of time, numerous new means of communication have emerged. However, email marketing continues to grow in popularity among marketers.

Return on investment is high
Email marketing is always asked about the return on investment. in 2018 for every rs.1, you spend on email marketing, you can expect a return of which is rather impressive.

The driver of business growth
For all types of businesses, customer acquisition and retention are crucial components of customer management. Social media platforms, organic search, paid search, etc. are playing a very significant role in the overall marketing process. Email marketing, however, dominates when it comes to acquiring customers since it reaches and affects more people directly.