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To grow your company and make it sustainable, you know you need to attract new customers. Many organizations have discovered how useful it is to have CRM software in place to keep track of the most critical customer information. It’s essential to make a distinction between two crucial ones: service CRM and sales CRM. Service CRM helps companies maintain a relationship with their customers. It also streamlines customer success. Sales CRM tracks your sales pipeline, sales forecasting, and contact information.

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